Meanwhile, I reminds me of something from the '70's that my mom would buy and I loved, Koogle:
Yay for Google Images and Wikipedia for actually having this product listed.
Koogle was released in 1970, but I can remember in first and second grade, getting to have chocolate peanut butter sandwiches in my school lunch and I loved that. I know Mom bought Koogle because she was a sucker for peanut butter cups, but everybody in the house loved the stuff.
I'm ready to go and get some now...