Being Good at One Thing Doesn't Mean You're Good at Everything
That was in early January. Several attempts to meet up with the boss to specifically talk about this proposal got canceled by the boss. Meanwhile, the friends spent about 15-20 hours of their own time coming up with realistic scenarios and solutions to this proposal. So, they were definitely invested in rolling the project out.
It is now the end of April. No meeting, no nothing.
Meanwhile, boss shares with clients via email and other means "Hey, we're doing this great, pie in the sky idea starting in June. Sign up now!" Well, because they got no feedback on their project plan, nor were they told to go ahead with this as if it were a done deal-it's just a five page proposal. Materials need to be acquired, things need to be prepared.
This is typical for the boss. Swoop and poop out an idea, never speak of it again, and then months later-'why aren't we doing this?' Well, because you haven't allocated time to do it, or funds to put these ideas into action. It's the Peter principle in real life-the boss was great at what they do, but isn't so good at leading others in doing it effectively.
They're all getting resumes ready and are seeking other jobs. One has the line on something really good, too. It would be rather ironic to tell the clients that something is going to happen in June and all the people who did their own research that got ignored will probably be gone!